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Campari launches amplification campaign for Aperol global travel retail

Campari Global Travel Retail has launched a campaign to amplify Aperol’s presence in global travel retail. Activation retail spaces will appear throughout Australia and New Zealand, following January’s launch of the brand’s experiential pop up in Melbourne Airport.
The expansion coincides with Australian Open, marking the return of Aperol as the tournament’s official aperitif. 
The design behind the retail spaces nods to the Open, with director-style seating, Aperol-branded tennis balls, and flooring mimicking the Open’s blue courts.
Marco Cavagnera, managing director global travel retail at Campari Group, commented: “These diverse new retail spaces mark a celebratory moment as we launch Aperol's most ambitious amplification campaign in global travel retail. Set against the backdrop of the lively Australian summer, the openings encapsulate Aperol’s vivid spirit by blending the Italian aperitivo moment with the joys of season and the thrill of sport. 
“Beyond elevating Aperol's profile in global travel retail, we are seeing a stage for continuous growth and innovation in the Asia Pacific region. I eagerly anticipate the impact of Aperol's vibrant presence as we forge ahead in connecting travellers with a world of valuable cultural experiences — a hallmark of Campari Group brands.”

19 February 2024 - Lucy Schofield