Edinburgh distillery Holyrood has announced the appointment of Giancarlo Bianchi as sales director. 

 

Bianchi joins the distillery from Penderyn Distillery. He spent 13 years in roles across the Welsh distillery, most recently as executive director of sales and marketing. 

 

Commenting on his appointment, Bianchi said: “I have joined an immensely creative new wave Scotch distillery at a very exciting time. Holyrood are paving the way with a truly fresh and innovative approach, and not just in whisky. I can’t wait to get started, and am looking forward to working with such a great team.”

 

Huw Wright, Holyrood managing director, added: “We are looking forward to welcoming Giancarlo to the team. Giancarlo’s passionate and collaborative style, coupled with the breadth and depth of his experience will be instrumental in delivering strong and sustainable business growth as we enter an exciting time for Holyrood Distillery.”

 

Holyrood Distillery released its inaugural single malt whisky, Arrival, in 2023.