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Actor Cate Blanchett is the new creative director of Toku Saké

Actor and producer Cate Blanchett has joined Toku Saké as creative director. Blanchett’s role will be to push creative development and strategy for the brand, including innovation and new product development.
Super premium brand Toku Saké is brewed in Japan’s coldest prefecture, Hokkaido, fermented in the freezing conditions of the region. The result is a distinct flavour best served chilled.
Blanchett commented: “The thoughtful, reflective craftsmanship that is part and parcel of everyday life in Japan has long been a touchstone for me. Saké reflects these traditional values with its intense focus on method, purity and authenticity. Sitting around a table with friends and family, celebrating and breaking bread together is one of life’s great pleasures, and over the years I have had countless, joy-filled nights sharing saké in this way. I’m excited to help bring the exquisite liquid which is Toku Saké into the world market.”
The co-founders of Toku Saké, Anthony Newman and Peter Hudson, added: “We are honoured to welcome Cate to the team. Her critically acclaimed background as an artist and producer, along with her passion for Japanese culture and highly selective involvement in global projects, will open new doors for our brand. We’re excited to see what the new chapter holds for Toku Saké. We are looking forward to seeing the Toku Saké vision shared and realised with the rest of the world, as saké grows in popularity in western markets.”
Toku Saké’s spirit is made in collaboration with Takasago Shuzo, a brewery founded in 1899. The brand released its debut expression, Toku Junmai Daiginjo, in 2022.  

22 February 2024 - Lucy Schofield