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Penfolds unveils Grange by NIGO design takeover

Australian wine maker Penfolds has unveiled a design takeover at its Sydney airport retail pop-up, in partnership with Heinemann Australia. The collectible release of Grange by NIGO will next roll out to Copenhagen airport.
The release is designed by street fashion designer NIGO, creative director of Human Made, and artistic director of KENZO. The Grange by NIGO display in Sydney airport blends retail space with urban gallery, and acts as a meeting point between fine wine and contemporary art. 
The Grange by NIGO design is inspired by the Penfolds Magil Estate Winery and material from Penfolds’ archive, translated into NIGO’s bold and colourful signature style. The designs feature on the current 2019 vintage of Grange, made from Shiraz grapes from South Australia.
Each limited-edition pack includes an individually numbered gift box for the bottles, a bandana, a bottle neck tag, and a certificate of authenticity. NIGO has also designed a silk rug for the series, with only 25 available in the world.
Kristy Keyte, Penfolds chief marketing officer, commented: “Collaborating with NIGO has been inspired by Penfolds history of pushing boundaries in winemaking, and now we expand this to exploration of new creative ideas. As a collector, NIGO understands the reputation of Grange and its legacy. He was able to create a limited-edition approach that is both playful and fresh while remaining respectful to the history of the wine. We have never done this before, and the result is brave and refreshing.”
Ranjith Menon of Heinemann Asia Pacific added: “It has been a delight collaborating with Penfolds to unveil the Grange by NIGO series at Sydney Airport. This launch enhances our travel retail wine offering through innovative and exclusive products for international travellers. This collaboration reinforces Heinemann’s position as a leading destination for luxury and unique finds and quintessentially Australian brands and redefines expectations for wine retail in the travel space.”

23 February 2024 - Lucy Schofield