Kirker Greer Spirits expands range to Singapore
Kirker Greer Spirits has partnered with distributor the First Pour in its first expansion into Singapore. The spirits company will bring its portfolio, which includes Ukiyo gin and vodka, Born Irish whiskey, and Kirker Shamrock whiskey, to the Singapore market.
The move is part of a long-term strategic development plan by Kirker Greer Spirits, which sees Singapore as its gateway into the Asia-Pacific market.
Ryan McFarland, chief strategy and commercial officer at Drinksology Kirker Greer (DKG), commented: “This collaboration, which marks an exciting step forward, signifies a strategic alliance that promises to elevate the presence of Kirker Greer Spirits in Singapore’s dynamic and ever-growing beverage landscape.
“We believe we've found the perfect partner in Derrick Quek and the team at the First Pour and look forward to getting our brands in the hands of some of the best bartenders on the planet in the coming months, and engaging a whole new group of consumers.”
The First Pour founder Derrick Quek added: “We’re very pleased to work with Kirker Greer and their world-class range of spirits. Kirker Greer Spirits and the wider DKG Group have a range of capabilities that we believe will add a fresh spin to the spirits experience in Singapore and Southeast Asia.”
26 February 2024 - Lucy Schofield