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Edrington UK announces Highland Park brand ambassador

Michael McLellan has been appointed as Highland Park’s new brand ambassador by brand owner Edrington UK. 
 
McLellan’s career has taken him from Edinburgh, to Newcastle, to London as bartender at acclaimed cocktail bars and restaurants. His latest role is at East London speakeasy Happiness Forgets.
 
As brand ambassador, McLellan will advocate for Highland Park’s products, raising the brand’s profile in the UK through whisky tastings, trade shows, and workshops. His role will be to educate consumers and bar staff alike about Highland Park’s whiskies, and he will have responsibility for consumer engagement programmes. 
 
Andrea Montague, head of advocacy, Edrington UK, said: “I am delighted to welcome Mike into our growing advocacy team. He arrives at a pivotal time for Highland Park, where increased focus and support are needed. A dedicated brand ambassador in Mike will help us demonstrate our commitment to Highland Park in the UK market as we go into next year.” 
 
McLellan commented: “I am hugely proud to be the ambassador for such a distinguished and historic brand. I have been utterly fascinated with whisky since I first stepped behind a bar. From the way it connects us to our traditions and history to the immense value it holds in shared rituals of kinship, bringing people together both at times of celebration and commiseration. 
 
“I look forward to working with the Highland Park team to create an inspiring advocacy platform which will champion Highland Park’s Orkney home whilst highlighting the creativity, bravery, and progressive nature of the island’s community. We have lots planned for 2024, and it will be an exciting year.”

27 February 2024 - Lucy Schofield