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Mast Jägermeister adds two brands to global travel retail portfolio

Mast Jägermeister SE has announced the arrival of Teremana Tequila and Gin Sul in its global travel retail portfolio. 
All three Tequilas from Teremana’s range — Blanco, Reposado, and Añejo — will be available at selected international airports around the world. Teremana is also arriving in domestic markets throughout this year. Founded by Dwayne ‘The Rock’ Johnson, Teremana launched in 2020. It’s small-batch Tequilas are hand-crafted in Jalisco, Mexico.
Super-premium brand Gin Sul will also be brought to travel retail globally by Mast Jägermeister. Mast Jägermeister’s strategic partnership with Gin Sul marks its first with another spirit’s brand.
Tobias Witte, vice-president global travel retail for Mast Jägermeister, commented: “We are the exclusive distribution partner across all markets for Teremana and Gin Sul and bring global sales, marketing and logistics expertise to drive their continued success and growth. Teremana is a vibrant and dynamic brand and we are really excited about working closely with Dwayne, our founder. Gin Sul is a small boutique brand at a very early stage of maturity and we look forward to developing its potential in travel retail.
“We are delighted to introduce consumers in airports around the world to Teremana and Gin Sul. We are especially thrilled to showcase Teremana to a diverse, global consumer audience in key international airports. We have exciting plans in place to establish the footprint of both brands and look forward to bringing them to fruition in the coming months and years in collaboration with our travel retail operator partners.”

14 March 2024 - Lucy Schofield