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The Rock’s Teremana Tequila to launch in five new markets

Teremana Tequila, the brand founded by actor and wrestler Dwayne ‘The Rock’ Johnson, has announced plans to launch in five new markets this year. 
The Tequila will come to the United Kingdom, Australia, Germany, the United Arab Emirates, and Colombia, via Mast-Jägermeister. The expansion follows Teremana’s entry into global travel retail, also by the distributor.
Founded in 2020, Teremana produces small-batch Tequila at its Jalisco distillery, Destilería Teremana De Agave. The brand has released Blanco, Reposado, and Añejo expressions.
Johnson commented: “When I created Teremana, I was determined to create a Tequila that is absolutely delicious, high quality and accessible to all, and I'm proud to say we achieved that.
“I'm incredibly humbled by the demand for Teremana at the global level and thrilled to deliver Teremana to consumers around the world. Mana is at the heart of everything we do at Teremana, and this has fuelled our purpose of sharing good energy, bringing people together, and doing things the right way. To now be able to Share the Mana with more parts of the world is a privilege — cheers, my friends."
The brand’s name, Teremana, means ‘spirit of the earth’, and the brand says “the spirit of Mana [is] a powerful force that inspires us to foster good energy, bring people together, and do the right thing.”
Teremana CEO Richard Black added: “We are incredibly proud of what Teremana has achieved in North America in four years. Our growth speaks to the exceptional quality of the liquid, and our Mana-led approach to doing what's right for our customers. As the appetite for Tequila continues to grow around the world, we are devoted to being the brand that makes the spirit more accessible, excites both new and seasoned agave drinkers, and continues to bring people together.”

28 March 2024 - Lucy Schofield