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Waterford Distillery announces new UK distributor

Waterford Distillery has appointed Craftwork as the new UK distributor for its Irish single malt range Waterford Whisky and sister brand Renegade Rum.
The partnership will see the spirits ranges expand distribution in the UK. The brands have also expanded in the US and European markets. 
Waterford Whisky was founded in 2014, with Renegade Rum following in 2018. The creation of CEO and founder Mark Reynier, both brands are planning new core ranges and signature bottlings over the next two years. 
James Cowan, sales director at Waterford Whisky and Renegade Rum, commented: “Craftwork is established as an influential and leading distributor across the beverage segment within the UK market, and I am delighted to assign both the Waterford Whisky and Renegade Rum brands to their existing product offering. 
“We are excited at the prospect of building upon our existing distribution and look forward to a successful partnership, furthering both brands’ presence in the UK as a key territory to support growth.”
The founder and managing director of Craftwork, Mark Dawkins, added:  “At Craftwork, we are committed to working with the best producers, brand owners and products for our prestige portfolio. Couple that with our vision to grow our whisky and rum portfolio, and it doesn’t get any better than every credential of Waterford Distillery and Renegade Rum. 
“We are delighted to be the new UK importer distributor and cannot wait to work with the team, on these brands, with our customers.”

4 April 2024 - Lucy Schofield