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St Austell Brewery and Thatchers Cider agree 10-year deal

St Austell Brewery and Thatchers Cider have signed a new 10-year deal. The agreement follows the existing partnership between the two west country brands, who have worked together since 2002.
The deal will see Thatchers stocked in St Austell Brewery pubs across the UK. Thatchers will maintain its role as a drinks partner for publicans across the St Austell Brewery leased and tenanted estate.
Under the new deal, St Austell’s free trade customers in the south west of England will also have access to Thatchers brands.
Kevin Georgel, chief executive of St Austell Brewery, said: “We’re delighted be continuing our longstanding partnership with Thatchers by signing this new 10-year deal. It’s a fellow family-owned drinks company, which shares many of our values.
“Working collaboratively with other businesses in our region, and building strong long-term relationships, is something which has always been important to us. It’s fantastic to continue supporting one another by growing Thatchers’ west country distribution whilst bolstering our drinks portfolio and cider offer for pub guests and wholesale customers.”
Martin Thatcher, fourth generation cider maker at Thatchers, added: “Working in partnership with St Austell Brewery just makes sense; we share our values, roots, and commitment to giving customers a great experience. This 10-year deal, which may seem short in comparison to the combined 292 years of family expertise our companies have, is a testament to our shared commitment to collaboration and sustainability. We look forward to raising a glass in a St Austell pub to celebrate!”
An independent, family-owned business, St Austell Brewery was founded by Walter Hicks in 1851. As well as owning its portfolio of pubs, inns, and hotels, St Austell produces a range of beers including Tribute pale ale and Korev lager.
Also a family business, Thatchers has been producing cider in Somerset until 1904. It’s now led by Martin Thatcher, the fourth generation of Thatchers helming the brand.

10 April 2024 - Lucy Schofield