Wrexham Lager Beer Co has announced new listings in Asda and Sainsbury’s supermarkets in Wales. Wrexham’s Lager and Export ranges will appear on the shelves from the beginning of May.

 

Sainsbury’s will stock Wrexham Lager 440ml Export cans, and the Wrexham Lager four pack, 330ml Export bottle and 330ml 12-pack lager bottle will appear in Asda. 

 

The products will feature the recently redesigned cans and packaging following Wrexham Lager’s rebrand in March. The updated brand identity aimed to modernise the brand with its use of colour, and highlight its place of origin with the Welsh dragon iconography. 

 

CEO James Wright said: “Securing these additional listings is fantastic news for the brand as we continue to strengthen our portfolio and we’re pleased it is becoming more widely available.

 

“We have seen a huge surge in demand for Wrexham Lager following the town’s rise in popularity following Welcome to Wrexham and we’re looking forward to continuing to grow our off-trade channel with our retail partners.”