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Aviation American Gin announces Marvel-inspired bottles

Aviation American Gin, the brand co-owned by actor Ryan Reynolds, has announced it will release limited-edition bottles celebrating the release of Deadpool & Wolverine. The film, starring Reynolds opposite Hugh Jackman’s Wolverine, will arrive in cinemas this summer.
The limited-edition bottles are expected to be a collector’s item for Marvel fans. Inspired by the Deadpool character, the bottles will be made with black glass with red accents and metallic details. Six designs in total will be released, each with an individual Deadpool icon on its label.
Ricky Collett, global & US brand director for Aviation American Gin at Diageo said: “Our collaboration with Deadpool & Wolverine to create this series of bottles is a first-of-its-kind promotion for Aviation American Gin with one of the most iconic characters in pop culture history. The custom bottle embodies the irreverent spirit of both brands and showcases our commitment to pushing cultural boundaries and redefining the gin drinking experience.”
Aviation American Gin collaborated with Maximum Effort and Sandstrom Partners to design the bottles. The limited-edition products will be available this summer nationwide in the US.

19 April 2024 - Lucy Schofield