TrunkBBI has announced a tournament for drinks and hospitality brands. Through participating in the Disruption Derby, brands can be in with a chance of winning £10,000 toward a gamification project with TrunkBBI.

 

A creative and performance agency, TrunkBBI’s previous clients include Greene King IPA and Jack Daniel’s.

 

The Disruption Derby launched on Monday 15 April and will run until Monday 13 May. Each week, a new game will be added to the derby. The person at the top of the leader board on the event’s closing date will win the prize for their drinks brand. 

 

Hannah Evison-Frost, TrunkBBI managing director, commented: “We’re really excited to be offering the chance to win a £10,000 equivalent gamification project, and demonstrate why we’re an award-winning team in this space. 

 

Ultimately, it's about helping brands navigate the changing tides of consumer preferences by equipping them with the tools to stand out and resonate effectively with today’s consumers.” 

 

Through the derby, TrunkBBI is aiming to showcase the versatility and effectiveness of gamification as a marketing and engagement tool. According to Evison-Frost, “The Disruption Derby tournament seeks to demonstrate not just the excitement that gamification can inject into a brand’s identity, but also the tangible benefits it brings in boosting customer loyalty and driving sales.”

 

The Disruption Derby is live now via the TrunkBBI website.