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Buffalo Trace to open London brand home

Buffalo Trace has announced it will open its first brand home outside of the United States. Buffalo Trace Distillery London will open in Covent Garden in May. 
The London location will provide a venue for visitor activity including multiple options for tasting experiences. The first, ‘Taste of the Trace’, allows guests to try Buffalo Trace’s core line-up, including Buffalo Trace Bourbon and Sazarac Rye. The second option is ‘Tradition & Change’, which showcases the distillery’s premium bottlings. 
Jake Wenz, CEO and president at Buffalo Trace Distillery, said: “Opening Buffalo Trace Distillery London is a momentous occasion for our distillery and we are thrilled to bring our experience to the United Kingdom. At Buffalo Trace Distillery London, we’ll offer a space for spirits novices and lovers to learn more about a whiskey type they are perhaps less familiar with — bourbon. 
“Our aim is to inspire visitors to broaden their palates, and perhaps their cocktails, and we’re hopeful after learning about bourbon and tasting it, they will add it to their drink list.”
Pre-bookings are open now for tastings via

25 April 2024 - Lucy Schofield