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Taika Waititi returns to Belvedere for new campaign

Image: Taika Waititi (left) and Future
New Zealand director Taika Waititi has participated in his second campaign for Belvedere Vodka. The new short film, directed by Waititi, celebrates the release of luxury vodka Belvedere 10.
The three-minute film stars rapper Future, and also features Waititi, in an “atmospheric and humorous set piece” in which Future searches for the Belvedere 10. Of the film, Waititi commented: “There is a fine line that allows humour and rebelliousness to exist within luxury. This campaign embodies a rare moment where this intersection meets.”
The campaign was styled by Christine Centenera, Vogue Australia editor-in-chief. The soundtrack was curated by producer and Future collaborator ATL Jacob, and photography was by Atiba Jefferson. 
The newly released Belvedere 10 is presented in a 10-level white bottle, in a style described as “brutalist elegance”. 
Waititi’s previous directorial collaboration with Belvedere starred James Bond actor Daniel Craig in Belvedere’s 2022 global campaign

25 April 2024 - Lucy Schofield