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Eisberg refreshes core collection of alcohol-free wines

Alcohol-free wine brand Eisberg is updating its core collection. The original range of Eisberg wines will now unite under the Eisberg Signature banner. 
The move differentiates the wines from Eisberg’s premium range, Eisberg Selection, which was rolled out last year.
The updated Signature branding includes a refresh of the wine label to include the new collection name. 
Dan Harwood, account manager, commented: “At Eisberg, we're thrilled about the upcoming changes. The refreshed label on our beloved original range will give the brand a new perspective, showcasing our commitment to staying in tune with the evolving trends amongst the alcohol-free audience.”
The brand is planning further expansions, including Eisberg Cans and Eisberg Spritz. Eisberg aims to provide more options for those looking to cut down on their alcohol intake. According to Harwood, “The more alcohol-free options that are on the market, the more likely people will be to swap out one or two nights of drinking per week.”
The six-strong Signature range includes alcohol-free Sparkling Blanc, Sparkling Rosé, Sauvignon Blanc, Chardonnay, Rosé, Merlot, and Cabernet Sauvignon. The updated bottles will roll out to stores across the UK including, Tesco, Nisa, Morrisons, and the Co-op, as well as online via Ocado.
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In January, Portman Group released the first industry-wide guidelines on marketing alcohol alternatives in response to the growing market. 

26 April 2024 - Lucy Schofield