Shanky’s Whip, the Irish whiskey liqueur, has a new listing on board P&O cruise ships through a partnership with cruise retailer Harding Retail. 1-litre bottles of the liqueur will be available in global travel retail stores of six of the ships.

 

The branded retail areas will offer tastings, and giveaways of toy ostriches — representing one of the brand’s characters — and tote bags. 

 

Elsewhere in travel retail, Shanky’s Whip has listings with ex-US Carnival Cruises and Heinemann’s duty-free shops.

 

The brand says the listing is a “significant” milestone in its global expansion strategy. Shanky’s Whip is currently distributed in more than 70 countries worldwide, and earlier this year launched its ‘Worth a Try’ television advertising campaign to further grow awareness.

 

Elwyn Gladstone, founder, said: “2024 is set to be a big year for the brand and we’re thrilled to partner with Harding Retail to expand Shanky’s Whip’s retail footprint and take us to the seas. With our sights set on getting liquid on lips and educating consumers on the drink’s unique flavour profile, we’ll be supporting the listing with eye-catching branded displays, tasting sessions and fantastic POS in a bid to capture the attention of travellers.”