Frey Ranch makes distribution deal with Southern Glazer's
Frey Ranch Distillery, the American whiskey brand based in Nevada, United States, has announced a distribution agreement with Southern Glazer’s Wine and Spirits.
The distribution deal with Southern Glazer’s will cover the on- and off-trade in the states where Frey Ranch is already sold. The whiskey is currently sold in Nevada, California, Texas, Ohio, and Oregon, and will expand to Florida and Indiana later this year.
The two companies have worked in partnership since 2019; the new deal allows for a wider distribution and further growth of the Frey Ranch brand.
Frey Ranch was founded as a farm-to-glass distillery in 2006, and in 2024 celebrates its 10-year anniversary since first distilling its whiskey. The distillery grows 100 per cent of the grains used in its portfolio of whiskeys.
Co-founder Colby Frey commented: “As Frey Ranch celebrates 10 years of whiskey distilling, we can’t think of a better outcome for our growth trajectory than partnering with Southern Glazer’s.
“The team at Southern Glazer’s has the ability to transform our business and put us on the path to distribution in all 50 states. We appreciate the care, consideration, and route-to-market muscle they put behind craft brands like Frey Ranch to realise our full potential in the marketplace.”
8 May 2024 - Lucy Schofield