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Leadership change at Brown-Forman Emerging International

Brown-Forman has announced a change in leadership for its Emerging International leadership. Thomas Hinrichs will retire from the role of president, Emerging International, effective 30 June. Michael Masick (pictured) will succeed Hinrichs as president and join the Executive Leadership Team.
Hinrichs departs the corporation after a 28-year career with Brown-Forman, which began in 1996 when he joined as a marketing manager in Germany. He has held a number of executive positions across the company during his career.
Lawson Whiting, president and CEO of Brown-Forman, commented: “Thomas has been an invaluable asset to Brown‑Forman’s global expansion, leaving a positive mark on countless people and places. His influence spans nearly three decades and will undoubtedly propel our continued growth long after his tenure.”
As Hinrichs’ successor, Masick will take over leadership of long-term strategy for the regions in Brown-Forman’s ‘Emerging International’ catchment, which includes Latin America, Asia, Australia, Pacific Islands, New Zealand, India, the Middle East, Ukraine, the Commonwealth of Independent States (CIS), Africa, and Global Travel Retail.
Masick will move from his current role as managing director for Latin America, Africa, Ukraine, and CIS markets. He has worked for Brown-Forman for 14 years, in roles include leading the finance function for Developed Europe. 
Lawson said: “Michael is well-versed in corporate, brand, and business strategy and is an exceptional strategic thinker. With his strong commercial and financial acumen and proven ability to navigate complexity and uncertainty, Michael exemplifies outstanding business leadership.”

10 May 2024 - Lucy Schofield