The Cotswolds Distillery has launched an on-pack promotion in partnership with Gloucestershire’s Highgrove Gardens.

 

Customers who purchase a 70 cl bottle of Cotswolds Dry Gin or Cotswolds No 1 Wildflower Gin will receive a complimentary pack of Highgrove Wildflower Meadow Seeds on the bottle’s neck tag. The packs include seeds of some varieties of wildflower found in the Highgrove’s wildflower meadow. Cotswolds is also running a competition to win a visit to Highgrove Gardens, which can be entered via the bottle’s QR code.

 

The brand sees the promotion as an opportunity to highlight its environmental priorities. Kate Harrison, marketing director, said: “Environmental practices are a key focus for the Cotswolds Distillery this year and we are delighted to be partnering with Highgrove who have been championing sustainable practices for many years. 

 

“We hope this on-pack promotion not only celebrates two very British brands but will also encourage consumers to think about the surrounds they live and work in.”

 

Both the Cotswolds Dry Gin and No 1 Wildflower Gin are made with floral botanicals, with Cotswolds lavender used to make the Dry Gin. 

 

The on-pack promotion will run from May to September 2024, in supermarkets, online, and at the distillery’s satellite shops.