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Barrell Craft Spirits launches in first Asian market

American whiskey brand Barrell Craft Spirits (BCS) has launched in South Korea, its first Asian market. Importer UOT has been selected by BCS as distribution partner for the on- and off-trade in the market.
Founded in 2013 in Kentucky, BCS creates cask-strength small batch and single barrel releases, with a line of products currently sold in 49 US states, Australia, Canada, and the UK — a list to which the brand now adds South Korea.
BCS founder Joe Beatrice said: “We’re excited to launch the brand in our first Asian market in partnership with UOT, which is renowned for its meticulous attention to luxury brands.”
Jason Kim, global vice president, UOT, added: “As discerning Korean consumers continue to explore and embrace diverse whisky categories, including American whiskey, Barrell Craft Spirits’ exceptional range offers a new frontier of flavours for the local palate.
“We believe that Barrell Craft Spirits will not only satisfy the current demand but also inspire new whiskey enthusiasts in Korea with its bold and complex profiles.”

17 May 2024 - Lucy Schofield