Italian vermouth brand Cocchi has launched its first branded campaign. Sip, Stir, Spritz with Cocchi targets at-home mixologists, encouraging consumers to find creative servings for its hero product, the Cocchi Storico Vermouth di Torino.

 

The campaign aims to take bartending “beyond the bar”, showing how vermouth can be mixed into cocktails at home. Three serves are promoted: sipping neat, stirring into a Negroni, or adding to a Spritz.

 

The visuals, which are described as “Italian futurism” in style, will launch across digital and social media platforms, as well as in stores. An ambassador tour will be held across the UK with a series of masterclasses using the Cocchi vermouth. 

 

Francesca Bava, marketing manager at Cocchi, said: “We’re very excited to be presenting our first global campaign which aims to show the versatility of Cocchi vermouth to the home bartender. Often lauded as the unsung hero of mixology, vermouth has a key role in many cocktails such as the Negroni, Martini, or Spritz. We hope we’ll encourage drinkers to be more adventurous and discover the many ways it can be enjoyed.”

 

The Sip, Stir, Spritz campaign launches in May in the UK, to be followed by global markets later in 2024.