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Howler Head and UFC extend partnership

Howler Head flavoured bourbon whiskey has extended its partnership with mixed martial arts organisation the Ultimate Fighting Championship (UFC). The banana-flavoured whiskey has been the UFC’s official flavoured whiskey since 2021.
 
Howler Head recently launched in Austalia, running UFC-focused activations and ambassador promotions. The whiskey is also distributed in the US, Canada, the UK, Brazil, and Mexico. 
 
Under the UFC partnership, Howler Head will have “prominent placement” in broadcasts of UFC events and social media accounts. It also allows Howler Heard access to the UFC brand ambassador programme for its own marketing campaigns.
 
The connection with UFC is entrenched in the Howler Head brand: Dana White, president and CEO of UFC, is a co-founder of Howler Head.
 
Howler Head starts as Kentucky straight bourbon whiskey, blended with natural banana flavouring. In February, the brand announced its first read-to-drink expression, Howler Head & Cola.

21 May 2024 - Lucy Schofield