Tequila brand Chrome Horse Society has appointed Kara Zacconi as director of marketing, USA. 

 

Zacconi joined Chrome Horse earlier this year. So far, her focus has been on the brand’s website relaunch and social media strategy, launching sales and activations in venues in Mykonos, among other brand growth initiatives. 

 

Before joining Chrome Horse, Zacconi served as senior national trade marketing director for drinks company Disaronno International and trade marketing director for Sopexa USA.

 

Chrome Horse Society was founded by equestrian Jack Morgan as a luxury, premium Tequila. The New York-based brand launched in 2023, and is currently sold online to 34 US states and in select venues in New York, Florida, and Greece. Its inaugural expression is Chrome Horse Tequila Blanco.