Campari Group Global Travel Retail has revealed an immersive installation at Nice International Airport, to mark the Festival de Cannes.

 

Campari will be an official partner of the film festival for the third year, under which partnership the aperitivo brand will play host to a series of events and activations in Cannes. 

 

With the airport takeover, the brand aims to maximise its visibility to festival attendees from their first arrival in Nice. The arrival displays include more than 50 media banners in Terminals 1 and 2, with a QR code encouraging consumers to engage with Campari’s digital map of its venues. 

 

Departures have also been taken over by Campari, with a ‘Last Red Carpet’ experience in Terminal 1 Departures as a nod to the close of the festival. Within Departures, Campari also hosts an in-store activation which invites consumers to sample a Campari Negroni.

 

Biancamaria Sansone, marketing and channel & customer marketing director of Global Travel Retail at Campari Group, commented: “Campari has long been associated with the worlds of arts and the cinema. 

 

“The Festival de Cannes is a wonderful opportunity to engage with travellers, heightening their awareness and connection to the event from the moment they arrive at the airport. This year’s activations at Nice Airport are designed to transform the travel experience into an immersive extension of the Festival itself.”