Desi Daru, the British vodka brand inspired by the flavours of India, has announced a new partnership with UK distributor and sales agency Nightcap Brands. 

 

Through the partnership, Desi Daru and Nightcap will focus on growing the brand’s on-trade presence in the UK. 

 

Mohit Singh, Co-Founder of Desi Daru, shared, “I’m really excited for Desi Daru to join Nightcap brands. Having seen the work Ciaran and James have done over the last few years gives me confidence that they are the right fit in our ambitions for further expansion in the UK market.”

 

Ciaran McNicholas, founder of Nightcap Brands, added, “We’re delighted to

welcome Desi Daru into the Nightcap portfolio. As a team, we were blown away by the quality of the vodka and the purity of flavour in the Alphonso Mango. Desi Daru provides an engaging point of difference for our portfolio and products we think our customers will be excited to try.”

 

In 2023, Desi Daru won World’s Best Flavoured Vodka at the World Vodka Awards for its mango expression. So far this year, the brand has updated its bottle designs and announced its first cocktail competition.