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Thatchers updates branding for lemon cider

Thatchers has revealed a new look for its Cloudy Lemon Cider. The refreshed banding brings the product in line with the rest of Thatchers’ fruit cider collection.
The Cloudy Lemon Cider launched in 2020, followed by Blood Orange and Apple & Blackcurrant flavours in 2022 and 2023 respectively. The new-look lemon cider uses a bright blue background to contrast with the lemon detail, in keeping with the high-colour looks of the other fruit ciders. 
Yvonne Flannery, head of brands at Thatchers Cider said: “Lemons and blue skies go hand in hand! This new design adds a sense of depth and location to the branding, transporting you to the lemon grove with zesty colours and a warm Mediterranean vibe.
“It now sits clearly in our family of fruit ciders, claiming its place alongside our bold and exciting Blood Orange and Apple & Blackcurrant innovations. With a fresh new look, but same great taste, this branding will help existing customers find their preferred brand, while encouraging others to try this exciting flavour for the first time.”
Thatchers Cloudy Lemon Cider’s new look four-packs will roll out to supermarkets this week.
In other marketing moves, Thatchers recently renewed its partnership with stop-motion animation studio Aardman for a sport-themed advertising campaign.

7 June 2024 - Lucy Schofield