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Wrexham Lager arrives in Scandinavia

Wrexham Lager Beer Co has announced its expansion into three Scandinavian counties. 
In Norway and Sweden, the Welsh lager will be imported and distributed through Brewery International, and in Denmark distribution will be through Premium Beer and Beverages. Both distributors have agreed long-term order agreements with Wrexham.
All three countries will see Wrexham’s Lager and Export beverages hit on- and off-trade.  
CEO James Wright said: “The launch of the Wrexham Lager Beer Co in Scandinavia is a significant achievement for the brand. We’re proud to bring the rich heritage of Wrexham Lager to these countries and are confident lager drinkers will be impressed with our high-quality products and they’re refreshing taste.
“The terms of our agreement with both Brewery International and Premium Beer and Beverages gives The Wrexham Lager Beer Co a genuine opportunity to become a recognised and widely enjoyed product across Scandinavia.”
Wrexham Lager Beer Co has experienced expansion and development this year; in January, the company refreshed its branding, and recently became available in Welsh supermarkets.

10 June 2024 - Lucy Schofield