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DrinksOne announces Porte Noire partnership and new appointment

UK drinks distributor DrinksOne has added Porte Noire Brands’ prestige range to its portfolio. Under the partnership, DrinksOne will be the exclusive UK distributor for Porte Noire Brands.
Porte Noire was founded by actor Idris Elba with David Farber, and released its first vintage Champagne bottlings in 2020. DrinksOne will distribute the brand’s sparkling collection, including its original Blanc de Blancs Grand Cru, the Petite Porte, and Petite Rosé. 
Barry Halstead from Porte Noire commented: “We went to great length to associate ourselves with some amazing wine producers, by work closely with them to be able to offer some fantastic products. Through the same aligned thinking we are proud to showcase our Porte Noire Champagnes to DrinksOne so that more people can enjoy our outstanding range.”
Through the collaboration, DrinksOne and Porte Noire aim to target the on-trade markets through hospitality and fine dining sectors, as well as luxury retail. 
Working on the account will be newly appointed head of luxury brands PJ Jaurre. Jaurre will also look after Papa Salt Gin and Onikishi Japanese Whisky. He brings his 19 years’ luxury drinks market experience to DrinksOne. 

13 June 2024 - Lucy Schofield