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Aldi Scotland collaborates with “Fierce & Friends” for beer range

Aldi Scotland has linked up with Aberdeen-based brewery Fierce Beer to release six beers. The Fierce & Friends range is the product of a collaboration between Firece and six craft breweries from the UK.
The beers will be brewed exclusively for Aldi Scotland, all made at Fierce’s brewery in partnership with each collaborator.
 Graham Nicolson, regional managing director, Aldi Scotland, said: “I’m proud of the strong partnership we’ve built with Fierce Beer over the years and looking back on when we first championed them in our annual Scottish Beer Festival eight years ago, this year’s collaboration feels like a celebration of our relationship and their growing success.
“The Scottish Beer Festival gives customers the opportunity to sample locally produced, top-quality brews at everyday prices and I’m certain shoppers will enjoy the range of exciting products on offer.”
The new range includes three beers with Scottish breweries and three with English producers:
  • Session Pale Ale with William Bros, Alloa
  • Belgian Witbier, Cromarty Brewing Co, Cromarty
  • American IPA, Stewart Brewing, Midlothian
  • Guava Sour, Brew York, York
  • German Chocolate Cake Stout, Neon Raptor, Nottingham
  • Double IPA, Northern Monk, Leeds
Craig Cargill, sales manager of Fierce Beer, said: “It’s been incredible to build on the success of the past few Beer Festivals and bring together a brand new range of beers that have been curated, designed, and brewed alongside some of our best friends in the industry! This entire project has been testament to the support Aldi and their customers have given us over the years, so we’re really excited to share these beers with everyone.”  
The Fierce & Friends range will be available in all Scottish Aldi stores from 27 June.

25 June 2024 - Lucy Schofield