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Sustainability consultancy launched by Avallen Spirits founders

Avallen Spirits founders Tim Etherington-Judge and Stephanie Jordan-Balmforth (pictured) have launched Avallen Solutions, a sustainability consultancy aimed at the drinks and hospitality industries. 
As Avallen Spirits, Jordan-Balmforth and Etherington-Judge are behind sustainable spirits brand Avallen Calvados. Reflecting on the achievements in sustainability of Avallen Calvados, Etherington-Judge said: “We know that there’s no point being the last tree standing in the forest; we have to ensure the forest thrives. That’s our new dream, and we can’t do it alone.”
Jordan-Balmforth added: “Genuine and authentic sustainability is the most important and interesting area of innovation for every drinks brand, bar, and restaurant around the world. That’s why we’ve created Avallen Solutions — to share everything we’ve learned about making drinks that don’t give the planet a hangover and accelerate the critically needed change.”
Avallen Solutions will provide tailored packages for small, mid-sized, and large drinks and hospitality businesses. The consultancy aims to provide its clients with tools and long-term strategies for implementing sustainable practices, such as through training, reducing carbon emissions, and tackling waste production. 
Etherington-Judge concluded: “We’ve collaborated with some of the brilliant people we’ve met along our journey to put together a crack team dedicated to making the drinks and hospitality industries more sustainable. With experts in research, hospitality, environmental measurement, and marketing, we’re here to help revolutionise your business.”

2 July 2024 - Lucy Schofield