Spirits distributor Speciality Brands has confirmed a partnership with Australian distillery Starward, under which it will distribute Starward’s whisky in the United Kingdom.

 

Speciality Brands will represent Starward beginning early September, and will aim to increase distribution across all channels, with a planned programme of events and tastings. 

 

Chris Seale, Speciality Brands managing director, commented: “We have been following the progress of Starward for some time now and have always been impressed with the brand’s liquid and positioning. We’re really pleased to be adding them to our portfolio. Our expertise in world whisky stands us in good stead to achieve the brand’s ambition in the UK. We’re looking forward to expanding on its current foundations and bring more drinkers to the Australian whisky category.”

 

Scott English, commercial director at Starward, added: “We're pleased to be partnering with Speciality Brands to continue to grow our award-winning whisky's presence in the UK. Our Melbourne-made whisky already has an established footprint in this dynamic commercial market… and this partnership represents Starward’s ongoing commitment to expand and grow in this region, for years to come.”

 

Starward released its Left-Field whisky exclusively to the UK and European markets in 2021. From 2nd September, Speciality Brands will distribute Starward’s four core whiskies, including Left-Field, in the UK as well as limited releases.