Artisan gin brand Penrhos Spirits has issued a call to fruit farms in its Herefordshire home to “save the raspberries” in a new campaign. 

 

Penrhos uses ‘wonky’ raspberries which don’t meet supermarket standards to make its Wonky Raspberry Gin, using raspberries from its own Penrhos Farm. The brand is now calling on other farms in its area to donate their raspberries that may otherwise go to waste to be used for gin instead.

 

The initiative is not the first time Penrhos has collaborated with other organisations to reduce food waste. The brand has previously partnered with vegetable delivery company Oddbox on its limited edition Cucumber and Apple Gin, which was made with ‘wonky’ fruit rescued from waste by Oddbox. 

 

According to research in a 2021 LEAF survey cited by Penrhos, up to 20 per cent of raspberries go to waste each year. To reduce the figure, the brand is asking farmers looking to rescue their raspberries to email hello@penrhosspirits.co.uk.

 

As well as practising sustainability through its liquid, Penrhos has made changes to its packaging. The brand moved from glass to 100 per cent recycled aluminium bottles in 2023, to be refillable, recyclable, and lighter weight. Aluminium bottles have been adopted or trialled by several spirits brands recently, including Turncoat Gin and Baileys.