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Kirker Greer Spirits expands listings for Ukiyo

Drinks company Kirker Greer Spirits has announced an expansion to its brand Ukiyo Japanese Spirits’ retail presence in Europe after acquiring listings in retailers. 
 
The brand will now appear in the Netherlands via Gall & Gall, a Dutch liquor store chain, which will stock Ukiyo’s full spirits range, which includes gins and vodka. The full range will also be available in Germany through retailer EDEKA North.
 
The listings mark an expansion for Kirker Greer Spirits in the Dutch and German markets. The Kirker Greer Spirits portfolio, including Ukiyo, has appeared in the Netherlands and Germany since 2021 via respective distributors Anker Amsterdam Spirits and Hellwege Spirituosen. 
 
Ryan McFarland, chief commercial & strategy officer of Drinksology Kirker Greer, said: “We identified the Netherlands and Germany as key markets for our brands; we identified in-market partners and have been working hard alongside them to position ourselves for growth. I’m delighted to see the effort now coming to fruition.
 
“Our collaboration with these prestigious retailers represents a strategic step in our European growth and it’s amazing to be able to bring the finest Japanese spirits to a wider European audience. I look forward to expanding that to the rest of the Kirker Greer Spirits portfolio over the coming years.”
 
Earlier this year, Kirker Greer Spirits announced the expansion of its portfolio to Singapore.

2 September 2024 - Lucy Schofield