Edrington, through subsidiary the 1887 Company, has announced plans to sell its blended whisky brands the Famous Grouse and Naked Malt Scotch Whisky.

 

Subject to customary regulatory approvals — including from the UK’s Competition and Markets Authority (CMA) — Edrington has reached an agreement to sell the brands to William Grant & Sons. 

 

Edrington, which owns the Macallan, Highland Park, and the Glenrothes, says the move allows it to increase its focus on ultra-premium spirits.

 

Scott McCroskie, Edrington CEO, said: “This decision is driven by our strategy to focus on our core strengths and the growth opportunities in the ultra-premium spirits category. We consider this the right moment for Edrington to exit the blended Scotch category and focus on our core portfolio of ultra-premium spirit brands.

 

“The Famous Grouse is a well-loved brand that has consistently performed in its category during the time it has been part of Edrington, and Naked Malt has grown its reputation. I am confident that these brands are well-positioned to continue to succeed as part of the William Grant & Sons portfolio.”

 

A spokesperson for William Grant & Sons added: “Having been around for over 125 years, the Famous Grouse has a rich history and would be a significant addition to our portfolio. The brand has potential for innovation and international growth in a number of markets, and we’re excited about what the future holds.”