Maharaja Drinks has launched in the UK. The online drinks retailer aims to take Indian drinks internationally.

 

The company’s portfolio spans alcoholic and non-alcoholic friends, including Indian-made beer, wine, and spirits. Its ranges includes Maki Di (a Goan craft beer), wines from Reveilo and Good Earth, and whiskies from Rampur and Indri. It also supplies tea, coffee, and kombucha.

 

Ipe Jacob, co- founder of Maharaja Drinks, said: “Our mission is to shake up what UK drinks enthusiasts understand of both India and its rich array of crafted drinks. We know that ongoing premiumisation, rapidly rising quality standards, improvements to the regulatory frameworks, and reduced tax burdens on alcohol businesses in India have all driven a rise in entrepreneurship and startups in the Indian domestic market, opening up doors for this new dynamic wave of disruptors in the UK beverage market,”

 

Maharaja Drinks was founded in 2023. It plans to introduce UK consumers to a wide range of Indian beverages. Jacob explained: “We know we have a ready-made audience of UK born Indians who we will appeal to, but with new products and high-quality premium drinks including healthy drinks and lower alcohol, we think we will capture a broader Gen Z and Millennial drinks consumer, who have been demonstrating their spirit of exploration and adventure for some time now.”

 

Maharaja's drinks are available for consumer purchase via maharajadrinks.com.